Jaimus Tailor is a London-based designer and the founder of Greater Goods, a design studio celebrated for its innovative approach to utilising existing products as raw materials. He transforms discarded items into unique, functional designs championing sustainability and creativity. Drawing from his rich background in graphic design, Jaimus’ work reflects the ingenuity of the hobbyist creative, blending professional design principles with a hands-on, experimental approach.

HEAT RESPONSE

The problem is our laziness, not the weather.

Yes, it’s us. The problem is us. Human beings are programmed to avoid the uncomfortable, but, “If you want to fight the heat by avoiding the heat, you will enter into a vicious cycle. You will be a non-acclimatised human living in a hot place,” says Associate Professor Jason Lee, Director, Heat Resilience and Performance Centre, National University of Singapore. “Right now, our behaviour is to avoid the heat, and it’s implicating us in many other ways: eye health, physical health, and even mental health.”

So how about using clothes to solve our innate laziness instead? Designed to keep you always at the ready, The WEATHER JACKET is a modular, multi-layered system built for real-world acclimatisation. Hood down. Sleeves up. Layer off. Shade on. A new kind of performance wear, for anytime of the day.

Transforming from fishtail parka to cropped jacket, it features zip-up sleeves, a split hood, hidden vents, and stretch seams for airflow and rapid cooling. With its next-level modularity, the WEATHER JACKET just might dethrone the leather jacket as a wardrobe must-have.

“The white colour palette and embroidered linen fabric are inspired by traditional garments worn in hot climates, which are usually made from natural fibres,“ says designer Jaimus Tailor, who has reinterpreted the codes of performance garments with an atypically graceful slant — to craft an agile, unisex garment with an all-weather appeal. Jaimus shows that true adaptation isn’t about hiding from the elements, but evolving with them.

FRONT OFFICE TANCHEN TMS.SITE BUJ STUDIO HARRI GREATER GOODS JEAN JULLIEN FERN JAIMUS TAILOR THE IDIOT

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